Deepening customer understanding to develop delightful products and services for expanded markets.
Delivering innovation and growth consulting through human-centered, insights-driven methods and design thinking.
Part consultancy, part research agency, all human, we help brands, startups, and product teams understand customers better, identify and evaluate new opportunities, test and validate products and services, build go-to-market plans, and launch successful ventures.
Services
Research
& Experimentation
Qualitative and Quantitative research, opportunity identification, hypothesis validation, persona development, and market segmentation.
Innovation
& Design Thinking
Concept generation, experience strategy, service design, hypothesis validation, and iterative design development.
Consulting
& Go-To Market
Process design, facilitation, product and service testing, journey mapping, product-market fit, and go-to-market strategy.
Selected Clients
About Danny
I'm a researcher, strategist, and consultant passionate about imagining and developing impactful, human-centered products and experiences.
Born and raised in New York, with a brief diversion through Savannah, GA, I've been an ethnographer, experience strategist, designer, project manager, producer, copy editor, data analyst, model maker, and instructional designer, and all of those roles shape my point-of-view and inform how I work today.
I love projects built on human insights, where something actually gets made and used by people in the real world, and where I can see how it affects (and hopefully improves) their moment, work, process, job, or life.
If you're interested in getting in touch, my contact information is available on my resume.
Project Press
Positioning Flame Broiler for National Expansion
Full-stack Research
Brand and Go-To-Market Strategy
Reinventing Train Travel for the US with Brightline
Consumer Research • Experience Strategy • Service Design
Bringing Climate Risk to Life with Munich Re
B2B Research • Product-Market Fit • User Testing
Redefining Customer Experience for Union Pacific Railroad
B2B Research • Data Analysis • Journey Mapping • Service Design
Imagining the Future of Hospitality with Hilton
Experience Design • Journey Mapping • Service Design